What Is YOYO Loyalty? The All-in-One Shopify Loyalty & Rewards App

YOYO Loyalty is an all-in-one Shopify loyalty and rewards app that helps merchants turn first-time shoppers into repeat customers. It combines points and rewards, cashback, store credit, VIP tiers, memberships, referrals, and wishlists in a single app, with on-site displays and branded emails that match your brand. It is free to install, works with any Shopify theme, and is rated 5/5 from 136 reviews on the Shopify App Store.

This guide explains, in plain terms, what a loyalty program is, every reward type YOYO Loyalty supports, the on-site displays it adds to your storefront, and how its email notifications work, so you can decide if it fits your store.

What is a loyalty program?

A loyalty program is a system that rewards customers for buying and engaging with your store. Customers earn points (or cashback) for actions like placing an order, signing up, or referring a friend, and redeem them for rewards such as discounts, free shipping, free products, or store credit.

Loyalty programs work because they increase three things that drive revenue: repeat purchase rate, customer retention, and average order value. Retaining an existing customer costs far less than acquiring a new one, which is what makes a loyalty program profitable rather than just a discount.

YOYO Loyalty runs the entire program natively inside Shopify, so points, rewards, customers, and orders stay connected with no separate dashboard to reconcile.

What reward types does YOYO Loyalty support?

YOYO Loyalty supports six reward and redemption types, so you can match incentives to your margins and goals:

Reward type	What the customer gets
Discount code	A percentage or fixed-amount discount at checkout
Free product	A specific product redeemed with points
Free shipping	Complimentary shipping on an order
Store credit	Account credit (Shopify Store Credit) to spend later
Cashback	A percentage of a purchase returned as redeemable credit
Points	Earned currency that converts into any of the rewards above

Cashback and store credit are first-class reward types in YOYO Loyalty, not add-ons, which lets you reward customers without deep discounting and keeps spend inside your store.

How do customers earn points with YOYO Loyalty?

You control which actions earn points from the YOYO Loyalty dashboard. Supported ways to earn include:

• Placing an order and a bonus for a customer’s first order
• Signing up for the loyalty program
• Birthdays (an automatic annual reward)
• Referring friends through the referral program
• Writing product reviews (via the Judge.me integration)
• Completing a profile (adding a birthday or phone number)
• Subscribing to the newsletter
• Social actions on X, Instagram, Facebook, TikTok, YouTube, and Google (follow, like, subscribe, share, or review)

Each active way to earn appears to shoppers in the on-site loyalty panel, so they always know how to get more points.

What on-site displays does YOYO Loyalty add to my storefront?

YOYO Loyalty adds branded displays across the shopping journey, not just a single widget. All displays use Shopify theme app extensions, so they render natively and inherit your brand without editing theme code. Available displays include:

• Loyalty launcher / floating widget — shows a customer’s points balance and rewards from any page
• Loyalty page — a dedicated, customizable program page
• Product page banner — “earn X points for this purchase” messaging on product pages
• Cart widget and cart redeem card — show points and let customers apply rewards at checkout
• Signup popup and first-order reward popup — capture new members and convert their first order
• Referral page and referral popup — let customers share and track referrals
• VIP / membership page — displays tier levels and benefits
• Wishlist — a wishlist page, slider, and add-to-wishlist icons on product and collection pages
• Customer portal — a self-serve area for balances, rewards, and wishlist items

Because the displays appear at multiple touchpoints (home, product, cart, account), customers are reminded of their rewards at exactly the moments that influence a purchase.

What loyalty emails does YOYO Loyalty send, and can I customize them?

YOYO Loyalty sends automated, branded loyalty emails so customers stay engaged between visits. Email types include:

• Welcome (on signup) and points earned / points redeemed confirmations
• Cashback earned and reward redeemed confirmations
• VIP tier achieved and birthday emails
• Reminders: unused points, unused discount code, unused balance, reward expiration, discount expiring, and inactive-customer win-back emails
• Wishlist alerts (including back-in-stock notifications)

Email customization options

Every email can be tailored to your brand. YOYO Loyalty lets you edit the subject line, body text, and call-to-action button, set a redirect URL, apply custom CSS styles, or override the template with your own raw HTML. You can also send from your own sender address and toggle individual emails on or off.

How do VIP tiers and memberships work?

VIP tiers are loyalty levels that customers reach based on criteria you choose. YOYO Loyalty can promote customers by points earned or spent, cashback earned or spent, total order value, order count, or referral count.

Each tier can grant automatic perks, including:

• A custom place-order reward (bonus earning) for tier members
• A custom birthday gift
• Free shipping
• A percentage or fixed discount
• Exclusive product access (member-only products)

Tiers are fully branded — you set the tier name, description, colors, icon, and card design. Memberships extend this with paid plans powered by Shopify selling plans.

Does YOYO Loyalty include referrals, wishlists, cashback, and store credit?

Yes. These are built in, not separate apps:

• Referrals — customers share a referral link; the friend gets a discount on their first order and the referrer earns a reward. Comes with a referral landing page and popup.
• Wishlists — shoppers save and share products, with a wishlist page, slider, and product/collection icons, plus back-in-stock alerts. Anonymous (logged-out) wishlists are supported.
• Cashback — earn a percentage of purchases back as redeemable credit.
• Store credit — uses Shopify Store Credit, with per-customer balances, expiration handling, and manual adjustments.

Replacing several single-purpose apps with one keeps your storefront fast and your data in one place.

What does YOYO Loyalty integrate with?

YOYO Loyalty connects to the tools merchants already use:

• Email & SMS marketing: Klaviyo and Omnisend
• Reviews: Judge.me (earn points for reviews)
• Point of Sale: Shopify POS, so customers earn and redeem in-store and online
• Shopify native: Store Credit, discount codes, selling plans (memberships), customer metafields, and theme app extensions
• AI / automation: YOYO MCP Token and AI agent integrations on higher plans

How much does YOYO Loyalty cost?

YOYO Loyalty has a free plan for stores with up to 100 paid orders per month, plus three paid plans: Essential ($20/mo, 500 orders), Growth ($50/mo, 2,000 orders), and Enterprise ($100/mo, unlimited). Paid plans include a 7-day free trial and can be billed monthly or annually (annual saves about 20%). See the full pricing and plan comparison. Weighing it against another app? Read YOYO Loyalty vs Smile.io.

Frequently asked questions

Is YOYO Loyalty free?

Yes. YOYO Loyalty has a free plan for up to 100 paid orders per month that includes a loyalty program, wishlist, a referral program with a landing page and popup, win-back emails, and multi-language displays. Paid plans add more features and higher order limits.

Does YOYO Loyalty work with my Shopify theme?

Yes. YOYO Loyalty works with any Shopify theme. Its loyalty page and displays use Shopify theme app extensions, so they render natively and match your brand without editing theme code.

Can customers earn and redeem rewards in-store?

Yes. YOYO Loyalty supports Shopify POS, so customers can earn and redeem rewards both online and in your physical store from one connected program.

Can I customize the loyalty emails?

Yes. You can edit the subject, body, and button of every email, apply custom CSS or raw HTML, send from your own address, and turn individual emails on or off.

How is YOYO Loyalty rated?

YOYO Loyalty has a 5/5 rating from 136 reviews on the Shopify App Store, with merchants frequently praising the all-in-one feature set and responsive support.

How do I get started?

Install YOYO Loyalty from the Shopify App Store and follow the setup wizard — it takes less than five minutes and needs no code. For more answers, see the FAQ, or get YOYO Loyalty on the Shopify App Store.